Who is Killing CRM?

Argues that Customer Relationship Management (CRM) is in serious danger because many business leaders do not understand it and have failed to grasp the importance of the customer relationship.

Who is Killing CRM?

David Burrows and Juliet Williams

Customer Relationship Management (CRM) appears in rude health with projections that worldwide expenditure on CRM software will increase from $7.9 to $16.8 billion (1). Look beyond these confident projections...