Who is influencing who?

Social media are now becoming demographically widespread. Categorising participants as `professionals’, `paid’ and ordinary users is now inadequate; online presences are far more complex than this suggests.

Who is influencing who?

Molly Flatt

Even the most intransigent dinosaurs have abandoned the assumption that social media involves emotionally incontinent American teens videoblogging about celebrities.

This spring, Nielsen announced that the biggest growth...

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