Who are those powerhouse spenders? That little old lady is really Ms. Moneybags

Women are responsible for over 83% of consumer spending decisions, and the over 50’s hold 69% of the U.S.

Who are those powerhouse spenders? That little old lady is really Ms. Moneybags

Marti BarlettaAuthor, Marketing to Women

Who do you think is the largest, fastest-growing, most-influential market segment in the world? The demographic group which outspends them all? If you guessed teens, tweens, their parents, or men 18-34, it's time to think again. The answer may surprise you.

The economic powerhouse is — women! They make more than 83% of the consumer spending decisions in the country (and in case you are wondering consumer spending accounts for twothirds of the GNP!). They are the CPOs (Chief Purchasing...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands