Who are those powerhouse spenders? That little old lady is really Ms. Moneybags

Women are responsible for over 83% of consumer spending decisions, and the over 50’s hold 69% of the U.S.

Who are those powerhouse spenders? That little old lady is really Ms. Moneybags

Marti BarlettaAuthor, Marketing to Women

Who do you think is the largest, fastest-growing, most-influential market segment in the world? The demographic group which outspends...