Campaign details
Brand: Whittaker's New ZealandBrand owner: J.H. Whittaker's & SonsLead agency: MBM, The Breakout RoomContributing agency: AKQACountry: New Zealand,AustraliaIndustries: ConfectioneryMedia channels: Competitions & contests, Email marketing, Integrated, Online display, Online video, Outdoor, out-of-home, Product placement, Product sampling, Social media, Television, Video on demandBudget: Up to 500k
Executive summary
Shop international! No wait, that's not it. It's SHOP LOCAL!
Bloody Oath! After 6 months of no limited editions and despite lockdown chatter, people weren't eating enough chocolate to keep up with our sales targets. A...