Whittaker's New Zealand: It's crunch time! Putting the limited back in limited edition.

Chocolate brand, Whittaker's, used crowd psychology to create hype around its limited-edition Honey Bubble Crunch in New Zealand.

Campaign details

Brand: Whittaker's New ZealandBrand owner: J.H. Whittaker's & SonsLead agencies: MBM, The Breakout RoomContributing agency: AKQAMarket: New ZealandSector: ConfectioneryMedia channels:Email marketing, Other & ambient media, Product sampling,...