Campaign details
Brand: Whittaker's New ZealandBrand owner: J.H. Whittaker's & SonsLead agency: MBM, The Breakout RoomContributing agency: AKQACountry: New ZealandIndustries: ConfectioneryMedia channels: Email marketing, Events & experiential, Livesteraming, Mobile & apps, Outdoor,out-of-home, Social media, Video on demand, Word of mouth, influencersBudget: Up to 500k
Executive summary
This is the story of NZ's Most Loved and Trusted Brand starting from scratch again, taking on a new category made up of global giants and looking to establish themselves in gifting. Lofty targets, the usual story. Our strategy...