Whitman Candies, Inc.: A Woman Never Forgets The Man Who Remembers campaign

Lolly Ockerstrom

Whitman Candies, Inc., first used the slogan "A Woman Never Forgets the Man Who Remembers" as early as 1939.

Whitman Candies, Inc.: A Woman Never Forgets The Man Who Remembers campaign

Lolly Ockerstrom

Overview

Whitman Candies, Inc., first used the slogan "A Woman Never Forgets the Man Who Remembers" as early as 1939. Unable to get the slogan registered, the company nonetheless found it successful and continued using it throughout the 1950s. In 1954 Whitman put out several full-scale print ads in such popular magazines as Life and the Saturday Evening Post, as well as in trade journals. Prior to this, Whitman had used the slogan "Always welcome" to market the Whitman Sampler as the...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands