Whitbread turns occasional experiences into lasting impressions
Jonathan Turner and Paula Vennells
Describes Whitbread’s three-year Winning Brands programme covering its various service sector brands (Premier Travel Inn, TGI Friday’s, Beefeater, Costa Coffee and Marriott (no longer part of Whitbread)).
Whitbread Turns Occasional Experiences into Lasting Impressions
Paula VennellsWhitbreadJonathan TurnerOxford Strategic Marketing
Service-sector branding is a delicate art, akin to theatrical scriptwriting. Overscript, and you risk dehumanisation and audience...