Whitbread Beer – Heineken

Campaign in 1999 by Lowe Howard-Spink for Heineken standard lager, to reinvigorate the brand. A new approach to the idea of `refreshment' which the brand originally made famous.
Agency: Lowe Howard-SpinkAuthor: Peter Brown

'How Refreshing, How Heineken'

SYNOPSIS

This paper seeks to demonstrate that strategic account planning played an instrumental role in refreshing one of the most famous campaigns in advertising history. Firstly,...