Whisper: The Missing Chapter

Femcare brand Whisper made menstruation part of the national curriculum in India through a campaign that lobbied government and educated audiences on the missing facts about periods, on its #KeepGirlsInSchool platform.

Campaign details

Brand: Whisper (feminine hygiene) Brand owner: Procter & Gamble (P&G) Entrant company: EssenceMediacomIdea creation: Leo Burnett Gurgaon Market: India Sector: Feminine hygiene Media channels: Outdoor, Out-of-home, Social media, Sales promotion, Mobile & apps, Point-of-purchase, In-store Budget: Up to 500k

Campaign video

Creative assets

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