Whisper: #KeepGirlsInSchool

P&G Whisper, a feminine hygiene brand, launched a campaign in India to drive awareness of how millions of girls drop out of high school when they start puberty, build advocacy and engage consumers.

Brief Description

Every year, millions of adolescent girls drop out of school in India as they hit puberty, due to social stigma around periods and lack of knowledge on how to manage their periods. Keeping in mind how menstruation remains a taboo topic...