Whisper: Keep girls in school

Sanitary pad brand Whisper spread educational content about periods to stop girls from dropping out of school in India with its Keep Girls in School campaign.

Campaign details

Entrant company: LEO BURNETT, India

Why is this work relevant for Strategy & Effectiveness?

Every year, 23 million girls drop out of school, a seismic problem MISSING from public eye.

For Whisper, driven by its purpose of empowering girls,...

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