Whiskas 'Tiny Tiger'
Brand Name: Whiskas Product Type or Description: Cat foodCategory for this Entry: Major change of strategy for existing product or servicesCampaign: Whiskas 'Tiny Tiger'
I. The marketing situation
Over the last few years, the...
Whiska's Tiny Tiger
Whiskas needed to revitalise its brand across 14 European markets. The campaign has led to a turnaround of 5% points in business performance in sales for Europe.
