Whiska's Tiny Tiger

Whiskas needed to revitalise its brand across 14 European markets. The campaign has led to a turnaround of 5% points in business performance in sales for Europe.

Whiskas 'Tiny Tiger'

Brand Name: Whiskas Product Type or Description: Cat foodCategory for this Entry: Major change of strategy for existing product or servicesCampaign: Whiskas 'Tiny Tiger'

I. The marketing situation

Over the last few years, the...