Whiskas: the cat's meow

Don Robinson, Robert Noxon, Glenn Busby, Philip George, James Spence, Serena Trentini, Kim Hunter, Mike Blackmore and Jeff MacEachern

What does it take to own a market position? How does a brand do this while defending itself in a rapidly evolving marketplace? These were the questions facing Effem Inc.

Petcare
Canada
Strategy

Agency: TBWA\ Toronto

Authors: Don Robinson, Robert Noxon, Glenn Busby, Philip George, James Spence, Serena Trentini, Kim Hunter, Mike Blackmore and Jeff MacEachern

Whiskas: The Cat's Meow

Advertiser: Effem Inc. Awards: Off To A Good Start - Certificate Of Excellence...

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