Whiskas: Bring Home Curiosity Whiskas, a cat food brand, launched a campaign in India to encourage cat adoption. Petcare India Ladder and tools 1 - Influential Idea 2 - Behaviour Breakthrough Campaign detailsBrand: WhiskasBrand owner: MarsEntrant company: MediaCom, GurgaonIdea creation: Mars International India Pvt. Ltd., HyderabadMarket: IndiaSector: PetcareMedia channels:Online video, Social media, Websites & microsites, Word of mouth, influencers...