While we "go create" you need to "go measure".

While Sony produces award winning and innovative products, OMD is responsible for the media strategies that ensure consumers throughout Europe are exposed to Sony messages.

While We 'Go Create' You Need To 'Go Measure'

Lessons learned while implementing a media strategy for Sony

Tim Foley Director, Communication Insights, OMD Worldwide, United Kingdom.Peter MagnaniEuropean Communications Strategy Director, OMD Europe, United...