This campaign, for consumer group Which?, won gold in the broadcast category at the 2006 DMA Awards. Agencies Watson Phillips Norman and MC&C achieved an ROI of 139% at rollout; they targeted "intelligent researchers" and "socially-conscious inquisitors" over several touchpoints, including DM and TV.


Watson Phillips Norman and MC&C


Maria Phillips – Copywriter Mick Eglington – Art Director Tod Norman – Planner Sandra Money – TV Producer Annette Thurgood – Business Director Mike Colling – PlannerJohn Willacy...

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