Which?
Watson Phillips & Norman and MC&C
CATEGORY
Brand Building
THE TEAM
Maria Phillips – Creative Director Tod Norman – Planner Mick Eglington – Art Director Annette Thurgood – Business Director Andy Oram – Account Director Mike Colling – Managing Director Spencer Stratford – Media Director John Willacy – Media Manager Nicky Legg – Head of Broadcast Catherine Part – Senior Planner/Buyer
WHAT IS WONDERFUL...?
Some of the Which? target audience regarded the brand as old-fashioned and conservative. We demonstrated that Which? tests more than just washing machines. We raised response...