This case study, from UK consumer service Which?, shows how agencies MC&C and WPN delivered a 44% boost in ROI for an ongoing acquisition campaign that had been running for four years previously.


MC&C and WPN


Mike Colling, John Willacy, Chevy Wall, Chris Skone James, Tim Stuart Buttle, Bob Nash, Annette Thurgood, Andy Oram, Tod Norman, Jonathan Gandy.Other contributors:Jellyfish – Search, Converso & RSVP – Telemarketing....

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