Where have all the writers gone?

Neil Francis, co-founder and creative partner at Stephens Francis Whitson, asks why good copywriters, and the skills to write persuasive copy in a brand tone of voice, seem to be thin on the ground.

Where have all the writers gone?

Neil Francis

In the world of advertising the old adage that 'a picture is worth a thousand words' has never been truer. Seemingly the use of imagery in advertising is now more important than ever in conveying messages about...

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