Where does the metaverse fit in B2B marketing plans?

Meta believes there are significant opportunities for B2B businesses in the metaverse, but first they need to understand how they can start using the new technology to reach, find and grow customers and build their brand.

B2B marketers are on a steep digital learning curve. It’s only a couple of years since many were effectively forced to become more digitally savvy as COVID-induced lockdowns closed many of their traditional ways to connect with their customers. Travel and events were hugely disrupted, for example, and there was a rush to develop virtual conferences and exhibitions, with varying degrees of success. It’s an ongoing process as events increasingly become hybrid animals.

But the learnings taken from this period will stand businesses in good stead as they eye up the metaverse – not least as top-level decision makers have...

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