Where does India stand when it comes to going green?

Wunderman Thompson’s Shaziya Khan examines the business case for sustainability and asks how serious corporate India is about sustainability.

This article is part of a Spotlight series on sustainability marketing in India. Read more

India is standing relatively strong when it comes to going green, with its overall score across SDG or sustainable development goals improving by six points from 60 in 2019 to 66 in 2020-21.

Kerala achieved the highest overall score on the index, followed by Himachal Pradesh, Tamil Nadu, Andhra Pradesh and Goa. What is also significant is the importance of partnerships being emphasised to achieve the larger 2030 agenda. This brings us to heart of the question – the business...

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