Where consumers shop for beauty and personal care

Sets out the evolving retail landscape in beauty and personal care.
  • The category has rebounded since 2020, driven by the premium segment and strong growth in Asia Pacific.
  • Online and in-store offerings continue to grow in value and scope as consumers adopt phygital behaviours.
  • As consumers are mostly opting to make their final purchases in physical stores, businesses are looking to enhance the in-store experience to capture trade.
  • Although the post-pandemic return to in-person shopping has driven footfall, an increasingly unstable economic climate is putting this under threat....

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