Where can the 'Crouching Tigers' leap next?

Ramachandra Golikere

The globalization phenomenon has impacted almost every business sector, yet the market research industry seems to have under-exploited the many opportunities emerging in a boundary-less world.

where can the 'Crouching tigers' leap next?

How can market research companies in Asia benefit from a 'global world order' 

Ramachandra Golikere Consumer & Market Knowledge (CMK), Procter & Gamble (Asia)

The Need for Business Process Outsourcing (BPO) in the Market Research Industry

'Goldman Sachs estimates that by 2005 Global BPO operations will include activities accounting for 585$bn and will represent every element of a business' value chain, including research and design, marketing and sales, accounting and finance, HR management and transaction processing' Offshore Outsourcing: Companies go global in search of efficiencies, www.renodis.com

Defining the Forms of BPO in...

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