where can the 'Crouching tigers' leap next?
How can market research companies in Asia benefit from a 'global world order'
Ramachandra Golikere Consumer & Market Knowledge (CMK), Procter & Gamble (Asia)
Where can the 'Crouching Tigers' leap next?
The globalization phenomenon has impacted almost every business sector, yet the market research industry seems to have under-exploited the many opportunities emerging in a boundary-less world.
