Whenever I Hear the Word 'Paradigm' I Reach for my Gun: How to Stop Talking and Start Walking
David Smith and Andy Dexter DVL Smith Ltd.
No more of the 'P' word
Readers will no doubt be pleased to hear we do not intend using the 'P' (paradigm) word again in this paper. We realise that busy market researchers have become tired of rather theoretical nebulous debates about such grand concepts. So in this paper we focus on detailing practical, helpful insights, principles and frameworks that will provide a platform upon which the next generation...