Whenever I hear the word 'paradigm' I reach for my gun: how to stop talking and start walking

Andy Dexter and David Smith

'Silence is the virtue of fools' (Francis Bacon) We can look but eventually we'll have to leap This paper is based on the premise that there is an irrefutable case for re-launching the market research industry with a new vision and a fresh set of guiding principles and day-to-day operational frameworks.

Whenever I Hear the Word 'Paradigm' I Reach for my Gun: How to Stop Talking and Start Walking

David Smith and Andy Dexter DVL Smith Ltd.

No more of the 'P' word

Readers will no doubt be pleased to hear we do not intend using the 'P' (paradigm) word again in this paper. We realise that busy market researchers have become tired of rather theoretical nebulous debates about such grand concepts. So in this paper we focus on detailing practical, helpful insights, principles and frameworks that will provide a platform upon which the next generation of market...

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