Whenever I hear the word 'paradigm' I reach for my gun: how to stop talking and start walking
Andy Dexter and David Smith
'Silence is the virtue of fools' (Francis Bacon)
We can look but eventually we'll have to leap
This paper is based on the premise that there is an irrefutable case for re-launching the market research industry with a new vision and a fresh set of guiding principles and day-to-day operational frameworks.
Whenever I Hear the Word
'Paradigm' I Reach for my Gun: How to Stop Talking and Start Walking
David Smith
and
Andy Dexter
DVL Smith Ltd.
No more of the 'P' word
Readers will no doubt be pleased to
hear we do not intend using the 'P' (paradigm) word again...
