When Viewers Become Searchers: Measuring the Impact of Television on Internet Search Queries

Horst Stipp and Dan Zigmond

The growth of computer penetration, Internet access, and the increased time spent using the computer and Internet have arguably been the most important changes in the media landscape during the last two decades, both in the U.S.

When Viewers Become Searchers:Measuring the Impact of Television on Internet Search Queries

Horst Stipp, NBC Universal and Dan Zigmond, Google, Inc.

INTRODUCTION

The growth of computer penetration, Internet access, and the increased time spent using the...

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