When sparks fly: Thunberg vs. Tate – a story on trust, reputation and responsibility

Anneke Quinn-de Jong

To rebuild its brand reputation after a product recall of some of its ventilator devices, Philips launched two major insight programmes based on brand strength analysis and customer experience.

Introduction

At the close of 2022, a blaze of sparks ignited as Greta Thunberg and Andrew Tate engaged in a head-to- head clash on Twitter.

Former kickboxer, professional misogynist and online entrepreneur Andrew Tate, 36, sent a boastfully hostile tweet to climate activist Greta Thunberg, 19, about his sports car collection. ‘Please provide your email address so I can send a complete list of my car collection and their respective enormous emissions,’ he wrote. He was probably hoping to enhance his status by mocking her climate commitment, instead, she burned the macho guy to a crisp in 9...

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