When KOLs meet AIGC: A perfect match or a game of wits?

李子璇，蔡照

AIGC has undoubtedly become a technological trend impacting marketers and creators in China, and with the introduction of ChatGPT 4, which has cross-modal capabilities, countless people were once again amazed in March 2023.

This Chinese New Year, did you receive blessings from the 11 AI rabbits from the InterContinental Hotel in China? These 11 New Year's Greetings were selected from 10,900 rejected AI rabbits and the result of a collaboration between Midjourney's digital...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands