When East Meets West
Judie Lannon andJohn Quelch Harvard Business School
Judie Lannon: You've written extensively on the forces underlying the globalisation of business. Could we begin by talking generally about how you interpret the impact of September 11th on the progress of globalisation and on major international companies?
John Quelch: I don't think the forces of globalisation have been reversed or could be reversed. We have more than $1 trillion in financial assets moving across national boundaries every day. There have been significant productivity gains through the global rationalisation of supply chains in many product...