When concerns arise, we will not be silent

In this article, FTC chair Deborah Platt Majoras addresses the major issues affecting the U.S. advertising industry.

When concerns arise, we will not be silent

Doug Wood and Anthony Diresta

Dan Jaffe, executive vice president of the ANA, doesn't mince words when he says advertising is in the midst of a dramatic shift in the political climate. “No longer are the threats theoretical or abstract,” he warns. “We are now confronted with sweeping proposals put forward by committee and subcommittee chairs and other powerful political leaders to ban, restrict, or tax broad categories of advertising.”

This dangerous political environment creates the context in which key regulatory leaders such as Deborah Platt Majoras, chair of the...

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