“When Being Green Makes You Blue”: Using a novel methodology of mood detection and targeting to tackle environmental behaviours

A paper demonstrating how valuable emotional data can be extracted from text, and how solutions can be designed and targeted according to the types of emotion detected.


This work used a fresh perspective on mood. We created a novel framework using a new classification of emotions called "emotion activity", alongside deep learning to extract feelings about climate change. As a result, we generated appropriate...

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