Abstract
This work used a fresh perspective on mood. We created a novel framework using a new classification of emotions called "emotion activity", alongside deep learning to extract feelings about climate change. As a result, we generated appropriate mood-targeting techniques.
The aim of this work was to examine public perceptions about climate change following the release of Netflix's film Don't Look Up, and to hypothesise messaging for a campaign that can address these public perceptions efficiently and appropriately. We analysed tweets about Don't Look Upusing a novel data science methodology that included classification of...