What's Your Story? Best practice for CSR from Ikea, P&G, Peet's Coffee and Tea and Odwalla

This article discusses the importance of corporate social responsbility by sharing a series of best practice principles drawn from the experience and observation of major American companies and brands.

What's Your Story? Best practice for CSR from Ikea, P&G, Peet's Coffee and Tea and Odwalla

Chuck Kapelke

If anyone asks why your company should care about corporate social responsibility (CSR), just point to the Good Guide iPhone app, which allows customers shopping in stores to scan the bar codes of about 65,000 products to see how they rate from a health, environmental, and social responsibility standpoint. The ratings are based on data ranging from a product's toxicity to whether the manufacturer engages with oppressive regimes.

"We live in a world where making a difference with your purchasing dollar...

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