What's Your Story? Best practice for CSR from Ikea, P&G, Peet's Coffee and Tea and Odwalla
If anyone asks why your company should care about corporate social responsibility (CSR), just point to the Good Guide iPhone app, which allows customers shopping in stores to scan the bar codes of about 65,000 products to see how they rate from a health, environmental, and social responsibility standpoint. The ratings are based on data ranging from a product's toxicity to whether the manufacturer engages with oppressive regimes.
"We live in a world where making a difference with your purchasing dollar...