What's working in search 2021

Global strategies, campaign updates and trends in search.
  • Prior knowledge matters in search, so people consider very few brands when shopping online and strong bias before a customer begins their online shopping journey improves a brand’s odds of being considered.
  • Share of search provides a new way for brands to benchmark themselves within their market, and determine short-and long-term effects.
  • Marketers need to consider how their brand “shows up“ online, ensuring digital presence or ‘availability’ is in place; digital investment can be considered a new form of ‘rent’.
  • Half of online consumers now use voice or visual search....

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WARC helps you to plan, create and deliver more effective marketing

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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