What's working in retail 2023

Global strategies, campaign updates and trends in the retail category.
  • Advertising spend in the retail category continues to grow, with online channels and premium video leading the charge.
  • The impact of returned goods on the retail industry is becoming increasingly significant, with companies needing to balance these losses against their long term profitability.
  • Retail media offerings can help brands deliver targeted, measurable campaigns, while consumers benefit from personalised offers and more relevant advertising.
  • A retailer may not be able to change its business model for a trend that suddenly happens, but by rebuilding relevance and value perceptions, it can reshape its business model....

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