What's working in innovation 2022

Global strategies, campaign updates and trends in innovation.
  • Brands shouldn’t be afraid to challenge their own internal processes and adopt a true experimenter’s mindset.
  • The best approach is to simplify not complicate, look for insight in plain sight, and empower teams with simple processes, systems and tools.
  • Don’t let sustainable innovations cue a lack of efficacy, taste or some sort of compromise: instead, show and deliver on this promise.
  • According to research from Ipsos, marketers must bring differentiation to the space to reduce substitutability and build an inflation-resilient innovation portfolio....

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

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