What’s working in financial services 2023

Global strategies, campaign updates and trends in the financial services category.
  • Most consumers engage with financial services brands every day, which means high levels of customer experience are baked into consumer expectations.
  • ​Customer lifetime value drives growth, so turning a low-value customer into a high-value customer is a profitable business strategy for a financial services brand.
  • Brands seeking to capitalise on the shift to digital payments will also need to think about inclusivity and balance the desire for frictionless transactions with consumer privacy and data protection.
  • Purpose and sustainability are now essential for the modern financial services brand....

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Insights Team
Bray Leino

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