- DTC brands need to understand the full customer journey and assess the value of every digital touchpoint and use them capabilities to improve demand forecast, supply chain and inventory management, and fast-track logistics.
- Marketers should focus on creating products with deeper consumer insights and personalisation; and further prioritise community building and creating experiences to drive loyalty.
- Many customer-centric capabilities are required to build out a DTC channel including investments in technology, supply chains, operations, data and analytics....
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