What’s working in data-driven marketing 2022

Global strategies, campaign updates and trends in data-driven marketing.
  • Marketers globally view data as crucial to digital transformation and a strong first-party data strategy can help brands to develop a seamless omnichannel customer experience.
  • Marketing Mix Modelling (MMM), data partnerships and ‘zero-party’ data may become more prominent in a post-cookie landscape.
  • Data can play a crucial role in delivering effectiveness for educational campaigns, such as Water Safety NZ’s Personalising Danger campaign, a WARC Awards for Media Grand Prix-winner.
  • Artificial intelligence and machine learning can help to future-proof the food industry....

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