What's working in customer journeys 2022

Global strategies, campaign updates and trends in customer journeys.
  • Seamlessness and convenience matters for all customer journeys, but what that looks like may differ based on category, product or brand; so strategic planning is essential.
  • Building in-house modelling tools to leverage first-party data will offer continuity and category advantage as regulation hits third party cookies.
  • According to the Hankins Hexagon, for different brands and different categories, there is likely a dominant path to purchase.
  • Failure to acknowledge the importance of culture in customer journey planning and business building will put brands at a competitive disadvantage....

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