What's working in brand experience 2022

Global strategies, campaign updates and trends in brand experience.
  • Brand experience is increasingly driven by digital transformation, but increased transparency will be required when handling customers’ data.
  • It should be designed from the user’s perspective, with special focus on accessibility and inclusivity.
  • Great brand experiences require collaboration across multiple teams, especially as consumer focuses shift as a result of the COVID-19 pandemic.
  • Omnichannel experiences are especially relevant to younger consumers who prioritise quality products and services, but also convenience via their mobile....

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