What’s the new normal? How do young people feel about COVID-19 and travelling during the pandemic?

Details research using AI voice technology to survey young people’s feelings towards vaccinations and travelling during the COVID-19 pandemic, as well as justifying the importance of alternative, technologically-driven research methods for engaging with younger generations.

Introduction

When executing research projects online, through panels and communities, it is often difficult reaching and engaging with younger audiences. This can impact the timings and finances of a project, so a need for optimising the research technique was identified. We tapped into young adults' affinity with new technology and integrated Phebi'sartificial intelligence (AI) voice technology in the survey to increase engagement with younger audiences, and connect with them on a deeper level. To test this method, we executed a research focused on a very relevant topic to all of us—the Covid-19 pandemic—uncovering not only how young adults...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands