What's the future of category management?

This paper argues that the category management initiative, as a whole, has not unfolded as was expected 15 years ago.

What's the future of category management?

Stephen P. NeedelAdvanced Simulations, LLC, United States

INTRODUCTION

The title of this session is “The Return of Category Management”. It's a good title. The title of my paper is “What's the Future...

Not a subscriber?

Schedule your live demo with our team today