What’s next for viral marketing?

Tim Gibbon and Rachel Hawkes, from Elemental Communications, define and describe viral marketing. They discuss the keys to successful campaigns, whether it can be managed and how to start, accelerate and steer the activity.

What's next for viral marketing?

Tim Gibbon and Rachel Hawkes

Hasn't viral marketing come a long way? One of the first memorable campaigns to break this often misunderstood medium was Hotmail, where a simple message at the bottom of each email enticed it...