What's next for segmentation?
Marie Lena Tupot and Tim Stock
Market segmentation has evolved into an elaborate science, but time works against marketers. Consumer mindsets are constantly changing, and to develop inspired ideas, we need to shift the way we segment.
What's next for segmentation?
Marie Lenatupot and Tim Stock
Segmentation needs to embrace consumer collaboration, crowdsourcing and culture mapping to be relevant and avoid being ignored in favour of the 'big idea'
Through the years, market segmentation,...