What’s next for retail media? Amazon is paving the way

A cost-per-click system has been the e-commerce standard for small retailers looking to bid for space on large platforms such as Amazon. But as economic volatility challenges long established norms, retail is due for a sea change.

Among the many retailers that make up the crowded e-commerce ecosystem, it can be difficult to discern which brands are innovating – and how they are doing so in an ever-changing market. For a glimpse into what’s coming in retail, a handful of successful...