What's Next For Mobile?
Tim Smyth
A “Perfect Storm” requires a certain confluence of events to transform something that is merely bad or unpleasant into a disaster. A “Perfect Calm” is no different, and a Perfect Calm is what is...
What’s next for mobile?
While the world remains engulfed in an economic “Perfect Storm,” the full potential of mobile marketing will not be achieved until a “Perfect Calm” occurs, in which the vision that mobile operators and marketers have for the mobile phone lines up with the reality of what the device means to consumers.
