What’s next for mobile?

While the world remains engulfed in an economic “Perfect Storm,” the full potential of mobile marketing will not be achieved until a “Perfect Calm” occurs, in which the vision that mobile operators and marketers have for the mobile phone lines up with the reality of what the device means to consumers.

What's Next For Mobile?

Tim Smyth

A “Perfect Storm” requires a certain confluence of events to transform something that is merely bad or unpleasant into a disaster. A “Perfect Calm” is no different, and a Perfect Calm is what is...

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