What's in store? Media grows non-linear, fungible

Joe Mandese looks back at the predictions he made for 2005 (and reckons he got four right and three wrong), and looks ahead with seven new predictions for fundamental media change and radical developments in 2006.

What's In Store? Media Grows Non-Linear, Fungible

Joe Mandese

Yes, It's January, and that means it's time for another round of year-ahead advertising and media predictions. But before I tackle 2006, let's wind back and revisit some predictions I made a...