What’s in store for marketers once cookies bite the dust?

According to Advertiser Perceptions, per MarketingCharts, nearly half of marketers (47%) say they use cookies for advertising for key functions including planning, reporting, and optimization.

Digital marketing was built on the ability to track and target consumers as they cut across websites, apps, and online platforms. But in the past few years some of the most important pillars of "addressable media" have started to collapse. Consumers are...