What's going on in your bedroom? Understanding 16-26 year olds

Can you imagine the response rate you would get as a 35 year old researcher asking an 18 year old girl if she would show you her bedroom? So when asked to develop a new retail concept for a furniture retailer we immediately understood we would need 'to be invited in' and use non-intrusive insights generation tools.

What's going on in your bedroom? Understanding 16–26 year olds

Philip De WulfThe Mission House, Belgium

PREFACE

Can you imagine the response rate you would get as a 35 year old researcher asking an 18 year old girl if she would show you her bedroom?...

Not a subscriber?

Schedule your live demo with our team today